PRESS RELEASE 

As interest for ‘better-for-you’ energy drinks builds in the US, Florida-based Odyssey Functional Energy believes its beverages (containing green-tea caffeine and ingredients like lion’s mane, cordyceps and L-theanine) can provide consumers with a sustained boost throughout the day – and build a sustainable business in a growing market.

The company, set up by Scott Frohman in 2022, sells its drinks – one range with 85mg of caffeine, another with 222mg – in 17,000 stores in the US and is targeting another 4,000 this year on the back of a new name and new packaging.

Frohman sat down with Just Drinks to discuss his bid to make the brand “more mass-market” and why consumers don’t want their drinks to be “hocus pocus”.