Odyssey Functional Energy Officially Unveils Unified Brand Identity as It Enters Its Next Era
PRESS
Odyssey Functional Energy Officially Unveils Unified Brand Identity as It Enters Its Next Era
The 2026 refresh includes new name, packaging, digital experience, and a limited-time 26% off launch offer.
PR Newswire
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PR Newswire
Odyssey Functional Energy, a leader in the functional beverage and energy drink market, is now available at more than 90 CIBO Express locations across eight major U.S. airports through a...
Beverage Daily
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Beverage Daily
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google,...
Beverage Daily - Innovation 2025
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Beverage Daily - Innovation 2025
Our CEO, Scott Frohman, recently joined industry leaders on Beverage Daily’s Beverage Innovation 2025 webinar to discuss the future of functional beverages and where the next big opportunities are emerging....
NOMBASE
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NOMBASE
More than 90 airport locations now carry Odyssey, delivering sustained energy, cognitive and mood-boosting benefits, plus amazing taste. Odyssey Functional Energy, a leader in the functional beverage and energy drink...
Beverage Daily
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Beverage Daily
Seasoned entrepreneur Scott Frohman wants to redefine the energy drink category: drawing on adaptogenic ingredients such as Lion's Mane, Cordyceps, and more. We'll ask Scott how he's built the brand;...
Bevnet
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Bevnet
More than 90 airport locations now carry Odyssey, delivering sustained energy, cognitive and mood-boosting benefits, plus amazing taste. Odyssey Functional Energy, a leader in the functional beverage and energy drink...
Browardist
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Browardist
Fort Lauderdale-based Odyssey Functional Energy is shaking up coolers near and far with its lineup of mushroom-powered, plant-based drinks that promise clean, lasting energy without the crash. Earlier this month,...
Beverage Daily
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Beverage Daily
US functional beverage brand Odyssey is launching three new flavors: Tropical, Cola and Pink Lemonade. The clean energy drink is powered by Organic Lion's Mane, Cordyceps, and plant-based caffeine. Designed...
BEVNET
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BEVNET
Odyssey’s lineup of functional mushroom-powered energy drinks has now hit 10 flavors with the release of three new SKUs this week: Tropical, Cola, and Pink Lemonade, all in 12 ounce...
Oprah Daily
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Oprah Daily
Mushrooms are going mainstream. We’re not talking about the sort you’ll find on your pizza ai funghi, or the magical kind. Nope, the type that have TikTokers all hot under...
Forbes
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Forbes
Scott Frohman, founder, and CEO of Odyssey Elixir, has entered the wellness scene with a deep understanding of the importance of energy management, having created a no-crash energy drink to...
The Hollywood Reporter
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The Hollywood Reporter
“I’ve been trying to stay away from coffee in the mornings to avoid the crash. After I drink 34 ounces of water in the mornings, I drink an Odyssey Elixir,...
Miami New Times
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Miami New Times
Odyssey Elixir, a Fort Lauderdale-based brand, has recently gained significant attention and accolades for its innovative approach to energy-boosting products. That's a fancy way of saying that instead of using...
Associated Press
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Associated Press
Functional beverages — or drinks promoted as offering mental or physical benefits beyond hydration — are growing in popularity around the world. Hundreds of companies have jumped into the market,...
New York Post
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New York Post
Functional beverages — or drinks promoted as offering mental or physical benefits beyond hydration — are growing in popularity around the world. Hundreds of companies have jumped into the market,...
Business Wire
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Business Wire
In a bold move to shake up the $62.89 billion energy drink market, Odyssey, a leader in the functional beverage space, is bringing innovation to the energy drink aisle. The...
Modern Retail
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Modern Retail
Investor interest in cleaner, healthier energy drinks shows no signs of fizzling out. There’s been a wave of new entrants over the past few years, like Gorgie, Odyssey Elixir and...
Veg News
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Veg News
In a move that aligns with evolving consumer tastes, beverage brand Odyssey Mushroom Elixir is expanding its range of vegan functional mushroom beverages to 7-Eleven stores. The drinks will be...
Eat This, Not That!
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Eat This, Not That!
Odyssey Mushroom Elixirs are made with nootropics—known as cognitive enhancers—like lion’s mane and cordyceps to help promote focus while leaning on caffeine for a boost of energy. These drinks also...
