Modern Retail
Investor interest in cleaner, healthier energy drinks shows no signs of fizzling out. There’s been a wave of new entrants over the past few years, like Gorgie, Odyssey Elixir and Joggy, that aimed to stand out with more colorful branding and natural ingredients like green tea-based or mushroom caffeine. But still, there’s no sign that the enthusiasm around energy drinks is dampening.
