PRESS RELEASE 

As consumers reset routines and prioritize healthier habits in the new year, Odyssey Functional Energy is kicking off 2026 with a bold evolution. Formerly known as Odyssey Elixir, the brand has officially rebranded to reflect its progression from a wellness disruptor to a performance-driven brand and leader in the fast-growing better-for-you energy category, unveiling a new name, refreshed visual identity, redesigned cans, and updated digital presence.

Timed with the annual “New Year, new you” mindset, the rebrand marks a pivotal moment for Odyssey as it sharpens its focus on what today’s energy consumer wants most: clean, functional energy that delivers real results, stand-out flavors, and supports individuals to perform and feel their best. The new name reinforces the brand’s leadership in the energy category and clearly signals what Odyssey delivers: clean, functional energy that both tastes great and helps people unlock their full potential everyday.