PRESS RELEASE 

The 2026 refresh includes new name, packaging, digital experience, and a limited-time 26% off launch offer.

FORT LAUDERDALE, Fla., Jan. 13, 2026 /PRNewswire/ -- As consumers reset routines and prioritize healthier habits in the new year, Odyssey Functional Energy is kicking off 2026 with a bold evolution. Formerly known as Odyssey Elixir, the brand has officially rebranded to reflect its progression from a wellness disruptor to a performance-driven brand and leader in the fast-growing better-for-you energy category, unveiling a new name, refreshed visual identity, redesigned cans, and updated digital presence.